Advertising can get complicated quickly. I help you determine where your audience is spending their time and build a media plan designed to reach them efficiently. I also work directly with media companies and advertising vendors on your behalf, helping negotiate, coordinate, and manage campaigns so you don't have to juggle multiple sales reps.

Media options include:

• Television

• Streaming TV / OTT / CTV

• Radio and streaming audio

• Billboards and outdoor advertising

• Digital display

• Geofencing

• Paid social media

• Paid search

Reach potential customers when they're actively searching for the products or services you offer. The goal isn't simply more clicks, it's getting your business in front of the right people at the right time.

Services include:

• Google Ads campaign setup

• Keyword research

• Search campaign management

• Geographic targeting

• Budget management

• Campaign optimization

• Performance reporting

For local businesses, your Google presence can be one of your most valuable marketing tools. I can help optimize and manage your Google Business Profile so customers can more easily find your business when searching in your area.

Services include:

• Profile optimization

• Business information updates

• Photos and content

• Google Posts

• Review strategy

• Local search recommendations

• Ongoing profile management

Stay visible to your audience across the websites and apps they use every day. Display advertising uses targeted digital ads to build awareness and reach potential customers based on factors like location, interests, behaviors and demographics.

Retargeting helps you reconnect with people who have already visited your website or interacted with your business, keeping your brand top of mind and encouraging them to take the next step.

From audience targeting and creative strategy to campaign management and optimization, I can help make sure your digital advertising reaches the right people and supports your larger marketing goals.

Reach potential customers based on the places they visit in the real world. Geofencing allows you to target audiences within specific geographic areas like competitor locations, events, neighborhoods or other relevant locations and deliver digital ads to their mobile devices.

Whether you're looking to reach people near your business, connect with a competitor's customers or target attendees at a specific event, I can help develop a geofencing strategy designed around your audience and marketing goals.

Your website should do more than look good — it should help people find your business and take the next step.

I can help identify opportunities to improve your website's visibility and effectiveness through:

• SEO recommendations

• Keyword research

• Website content strategy

• Local SEO

• Landing page recommendations

• User experience improvements

• Conversion-focused messaging

Social media can be a powerful advertising tool when campaigns are built around a clear audience and objective.

I can help develop and manage paid social campaigns designed to increase awareness, generate leads, promote events, or drive customers to your website.

Need help figuring out what to say or how to say it? I can help turn your marketing goals into clear, compelling campaigns across multiple platforms.

Services include:

• Campaign concepts

• Advertising copy

• Social media graphics

• Digital display creative

• Marketing materials

• Promotional campaigns

• Brand messaging

From community events and grand openings to trade shows and special promotions, I can help build a marketing plan that gets the word out and drives attendance. Support can include event promotion strategy, advertising, social media, creative materials, and media coordination.

Need experienced marketing leadership but aren't ready to hire a full-time marketing director?

217 Media Solutions can serve as an extension of your team. From helping develop strategy, coordinate vendors, manage campaigns, oversee advertising budgets, and keep your marketing moving forward.

Support can be structured around a specific project or provided on an ongoing monthly basis.